5 Essential Website Pages Every Spa Should Have
When it comes to attracting clients to your spa, your website is your most valuable tool.
It’s often the first impression potential clients get of your business, and it sets the tone for the level of care and professionalism they can expect.
But here’s the catch: not all websites are created equal.
To truly make an impact, your spa website needs to have five essential pages that work together seamlessly to build trust, highlight your expertise, and make booking a breeze. Let’s break them down and see why they’re non-negotiable for your spa’s success.
Home Page - The First Impression
Your homepage is your spa’s 24/7 first impression. It’s often the first page potential clients visit, and it needs to make an impact.
What Your Home Page Should Include:
To set the right tone and guide visitors effectively, include:
A compelling headline: This should clearly communicate what sets your spa apart. For example, “Discover Relaxation and Renewal at [Your City’s] Premier Holistic Spa.”
Hero imagery or video: This is the first main section on your homepage. Use calming visuals that evoke the serene environment of your spa. Think tranquil treatment rooms, glowing candles, or smiling therapists.
Brief introduction to your spa: A few sentences that summarize your mission and offerings. Keep it concise but inviting.
Call-to-action buttons: Examples include “Book Now,” “View Services,” or “Learn More About Us.” Place them prominently for quick access.
Testimonials preview: Feature a glowing client review to establish trust right away.
Contact details: Display your phone number and email at the top or bottom of the page for easy access.
Social media links: Provide links to your active platforms so visitors can follow your updates or promotions.
Pro Tip: Keep your homepage clean and uncluttered. Think of it as a friendly introduction, not a place to overwhelm visitors with every detail!
About Page: Building Trust and Connection
Your About Page tells your story and helps clients connect with your brand on a personal level. This is where potential clients learn why your spa is the right choice for them.
What Your About Page Should Include:
Your About Page should highlight your passion, expertise, and unique approach to wellness:
Your spa’s mission and values: Let people know what sets you apart. Are you passionate about organic products? Dedicated to creating a stress-free oasis? Share that!
The story behind your spa: Did you win awards? Overcome challenges? These details make your brand relatable.
Meet the team: Introduce your team with photos and bios that highlight their qualifications and friendly faces.
A personal note: A personal note from the owner or founder adds a heartfelt touch that clients will appreciate.
This page is your chance to showcase not just what you do, but why you do it. Let your passion shine through - people connect with people, not just businesses.
Services Page: Your Offerings at a Glance
Your Services Page is where visitors decide if your offerings meet their needs. This page needs to be clear, inviting, and persuasive.
How to Make Your Services Stand Out
Start by grouping your services into categories. For example:
Massage Therapy: Include a variety of options like Swedish massage, deep tissue, and hot stone therapy.
Facial Treatments: Highlight options like anti-aging facials, hydrating treatments, or custom skincare solutions.
Special Packages: Feature bundles for couples, bridal parties, or seasonal promotions.
For each service, provide a description that emphasizes the benefits:
Instead of saying, “Our facial treatments use advanced techniques,”
Try: “Our hydrating facial replenishes dry skin, leaving you with a radiant, youthful glow.”
Add details like:
The duration of each service.
Pricing (if you’re transparent about costs upfront).
Any upgrades or add-ons, such as aromatherapy or exfoliation treatments.
Lastly, include a clear call-to-action, like a “Book Now” button or a link to your Contact Page. Make the transition from browsing to booking seamless.
Currently planning your squarespace website? Grab the free guide on how to plan and launch your website effortlessly with tips and tricks to guide you up to launch day!
Testimonials Page: Let Your Clients Do the Talking
There’s nothing more powerful than social proof. A Testimonials Page filled with genuine client reviews builds trust and showcases the results you deliver.
How to Create an Engaging Testimonials Page
Focus on these strategies for your Testimonials Page:
Use a mix of short quotes and longer reviews. Highlight specific benefits clients experienced, like “I felt completely rejuvenated after my deep tissue massage!”
Organize testimonials by service type (e.g., facials, massages) to help visitors find reviews relevant to their interests.
Include photos or videos of happy clients (with their permission) for authenticity.
Place standout testimonials throughout your website - for example, on your homepage or Services Page - to reinforce your credibility.
Don’t forget to add a CTA at the bottom of the page, like: “Ready to experience these results? Book your appointment today!” with a button that leads to your contact/booking page.
Contact Page: Make It Easy for Clients to Reach You
Your Contact Page should be simple, straightforward, and inviting. Potential clients may visit this page to ask questions, book an appointment, or get directions to your spa.
What Your Contact Page Should Include:
Make it easy for visitors to get in touch by including:
Your spa’s address: Include a physical address as well as a visual map for easy easy navigation. Psst, Squarespace makes this super easy with the integrated maps element!
Phone and email: Provide clickable links for mobile users.
You can link a phone number in Squarespace by highlighting the text, selecting the link icon, and then clicking the phone icon from the dropdown. The same can be applied for an email.
Business hours: List when you’re open, including special holiday hours if applicable.
A contact form: Ask for:
Name
Email
Phone number (optional)
Inquiry type (e.g., general question, booking request)
FAQs: Address common questions to save clients time. For example:
“Do you offer gift cards?”
“What’s your cancellation policy?”
“Should I arrive early for my appointment?”
“Is there available parking?”
Social media links: Let visitors connect with you on platforms like Instagram or Facebook.
A booking option: Include a prominent “Book Now” button or scheduling widget to streamline the process.
Pro Tip: Keep the tone warm and professional. You want this page to feel like an open invitation to reach out!
Take the time to review your current website
Take a moment to review your current website. Are these five pages present and optimized to guide visitors toward booking? If not, it might be time for an upgrade.
Good news: You don’t have to start from scratch! Whether you’re looking to refresh your current site or build a new one on a DIY budget, my template shop has beautifully designed Squarespace spa templates ready to bring your vision to life.
Currently planning your squarespace website? Grab the free guide on how to plan and launch your website effortlessly with tips and tricks to guide you up to launch day!